The Boeing Company (NYSE:BA) | Competitors & Competition

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Commercial Airplanes

The commercial jet aircraft market and the airline industry remain extremely competitive. Market liberalization in Europe, the Middle East and Asia is enabling low-cost airlines to continue gaining market share. These airlines are increasing the pressure on airfares. This results in continued cost pressures for all airlines and price pressure on Boeing's products. Major productivity gains are essential to ensure a favorable market position at acceptable profit margins. Continued access to global markets remains vital to Boeing's ability to fully realize our sales potential and long-term investment returns. As of 2020, approximately 80% of Boeing Commercial Airplane' total backlog, in dollar terms, is with non-U.S. airlines.

Boeing faces aggressive international competitors who are intent on increasing their market share, such as Airbus (acquired CSeries program - now A220 - from Bombardier) and Embraer (Boeing in process of acquiring Embraer) and, to some extent, from entrants from Russia (Irkut - United Aircraft Corporation), China (COMAC) and Japan (Mitsubishi Aircraft). After the acquisition of a majority share of Bombardier's C Series (now A220) in 2018, Airbus continues to expand in the 100-150 seat transcontinental market.

Boeing's rivals, and Airbus in particular, offer competitive products and have access to most of the same customers and suppliers. Boeing is currently focused on safely returning the 737 MAX to service, improving its products and services and continuing cost-reduction efforts, which enhances the company's ability to compete. Boeing is also focused on taking actions to ensure that it is not harmed by unfair subsidization of competitors.

Boeing Defense, Space & Security (BDS)

Boeing Defense, Space & Security (BDS) faces strong competition in all market segments, primarily from Lockheed Martin, Northrop Grumman, Raytheon Company, General Dynamics, and SpaceX. Non-U.S. companies such as BAE Systems and Airbus Group (formerly European Aeronautic Defence and Space Company (EADS)) continue to build a strategic presence in the U.S. market by strengthening their North American operations and partnering with U.S. defense companies. In addition, certain of Boeing's competitors have occasionally formed teams with other competitors to address specific customer requirements.

Due to the nature of the defense industry, Boeing occasionally forms teams with other companies that are competitors in other areas to provide customers with the best mix of capabilities to address specific requirements. For example, Lockheed Martin is a key competitor to Boeing but together, the companies own and operate Hellfire Systems, LLC which is a joint venture created to manufacture the AGM-114 Hellfire Missile. The two companies also jointly own and operate United Launch Alliance LLC, which manufactures Delta IV and Atlas V launch vehicles for the U.S. Space Force (USSF) National Security Space Launch (formerly EELV) program. Also, Boeing and Lockheed Martin are both prime contractors on the F-22 Raptor defense program (F-22 no longer produced). Furthermore, Boeing and Bell Helicopter (Textron) formed the Bell-Boeing Joint Project Office to build the V-22 Osprey (CV-22/MV-22) tilt-rotor aircraft.

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